Perception

Zero works every day and is booked several weeks in advance.

The reality is...

Although I frequently have appointments scheduled a month or more in advance, I will often have openings in my schedule to accommodate many clients' needs to shoot "as soon as possible". In some extreme cases, this could mean shooting as early as this afternoon or tomorrow. So if you need to shoot right away and you have some flexibility with regards to the day or times you can shoot, call me. There's always a chance I can fit you in.

Perception

Professional photography like this must be really expensive.

You can't afford to have professional photos taken.

The reality is...

Although I offer premium photography services and I'm not a "budget photographer", many clients are surprised to discover how affordable my photography packagesare. I offer a range of photography packages to meet most peoples' needs and I accept credit cards & payment plans and also offer "starving artists" packages. With only a 50% deposit, it's possible to schedule a shoot now and pay the rest of your balance as you save.

I will also work with any reasonable budget goal to help you meet your photographic needs. If you've been holding back from having premium professional photos taken because you thought you couldn't afford it, drop me a line or give me a call. I will work hard to provide you with a set of options you're happy about.

Perception

You need to be a model or actor or have an interest in modeling to get professional photos taken.

The reality is...

Heck no. I work with anyone regardless of their age, gender, body type, level of experience, or purpose for wanting to have professional photos taken. You don't need to be an actor, model, have any interest in modeling, or have any experience at all to have professional photos taken.

Perception

Zero only works with women.

The reality is...

I work with everyone! Men, women, children, babies, couples, families, groups, and even animals. And sometimes all at once. I shoot all kinds of photos, for all kinds of occasions, for all kinds of clients, to meet all kinds of budgets.

Perception

You have to live in or near Los Angeles to work with Zero.

The reality is...

You can be from anywhere! I travel across the country to work with clients nationwide. However, my rates obviously vary depending on whether I'm working locally or afar.

Perception

Scheduling during non-standard business hours must be difficult.

The reality is...

On the contrary, I'm available to schedule shoots 24/7 (by appointment) to help meet the needs of even the most demanding schedules. The only issue is that I am now specializing in natural light photography, so most of my shoots are restricted to daylight hours and good lighting conditions. However, I do have a "portable studio" which I am able to setup at other locations.

Perception

These web pages are free to copy.

WRONG!

The reality is...

Wrong! In fact, copying any portion of this web site is illegal and a violation of copyright. Some photographers and others have considered this web site so good that they've decided to steal photos, content, graphics, and more from this site and illegally claim them as their own. Bad idea. All violations are taken very seriously and handled accordingly by an attorney specializing in online copyright infringement.